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See how one of the oldest ways to reach customers is also the most powerful. Did you know direct mail brings in $12 for every $1 spent?
Join Trish Witkowski and Daniel Dejan as they share the 411 on the ROI of great design, solid job engineering and ultimate success in direct mail.
Direct mail’s accessibility, versatility, and productivity make it a relevant and powerful advertising medium that is just as important to any integrated cross-channel marketing campaign as any manner of electronic messaging. Now with an effective combination of current technology and old-school familiarity, direct mail can turn present business into future success.
Trish and Daniel will be sharing new insights in this power-packed direct mail session. You will walk away with the latest in direct mail expertise and receive Sappi’s ACT NOW! comprehensive direct mail kit.
The workshop will cover the fundamentals of integrating a Direct Mail strategy, including prioritizing the elements of your plan, selecting a target audience, creating/acquiring a mailing list, crafting a viable message, designing a format, and calculating the facts and figures that will determine the success of your efforts. Also explained are specific creative approaches that outline cutting-edge applications for designing and printing paper products as well as the technical guidelines and rules.
This is the perfect discussion for anyone in direct mail sales, strategy, creative and/or production whether at a studio, in-house agency, or corporate environment.