Dr. David Eagleman Neuroscientist, Author, Creator of PBS’ 6-hour series: The Brain
Lana Rigsby Founding Partner, Rigsby Hull
Haptic Brain, Haptic Brand looks at communications through the lens of neuroscience, exploring how media shape the brain and, consequently, the way a brand is perceived. This session examines haptics—the study of how what we touch shapes what we feel, and explores the science behind why our haptic brains respond so well to haptic brands. We’ll profile companies that have built deep emotional connections by integrating touchable media into branded communications, and offer some guiding principles to use as touchpoints.
THREE MAIN TAKEAWAYS
* “Haptics,” the science of touch, is a field exploding with information of critical importance to communicators.
* The brain is built to respond to touch: What we touch shapes what we feel.
* The best communicators incorporate touch (and haptic media) richly in the brand experience.