A Communicator's Guide to the Neuroscience of Touch

05/2015
Neuroscience Of Touch

Haptic Brain, Haptic Brand looks at communications through the lens of neuroscience, exploring how media shapes the brain and consequently the way a brand is perceived. This book examines haptics — the study of how what we touch shapes what we feel — and explores the science behind why our haptic brains respond so well to haptic brands. Case studies from three of the world's best-known brands (Apple, BMW and World Wildlife Fund) highlight the communicative power of touch in action.

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