eQ Journal — Issue 3

03/2010
eQ

Our industry is emerging from one of the deepest recessions any of us has ever experienced. We at Sappi can look back at some of the difficult decisions we were forced to make, including cost cutting and restructuring, and appreciate that these actions have made us stronger and better positioned for a sustainable future. But key to our current and future success is staying true to our core principles, including continued investment in people, products and assets that create value for our customers. So we have been steadfast in our commitment to our sustainability platform. We do not see our investment in sustainability—people, planet and prosperity—as a form of corporate philanthropy, but as core to how we will succeed and prosper as a business. It is an inextricable part of our overall business strategy. And for good reason.