Life With Print—Brochures and Catalogues in the Media Mix

01/2006
The Printed World

Motorists admiring their dream car in a titillating full-colour brochure, children browsing through Christmas catalogues and getting all excited about what Santa might bring, this is the effect that brochures and catalogues can have on your customers. They help advertisers influence brand preference and persuade customers to take that final step towards purchase.