Neuroscience Of Touch

Neuroscientist Dr. Eagleman’s expert insights and research on how brands use the power of touch in communications provide a deep look at how media shapes the brain and consequently the way a brand is perceived. A book, video series, speaking tour and supporting materials capture how marketing professionals and publishers continue to rely on paper as a key ingredient of the brand experience. The Neuroscience of Touch offers inspiration and education to designers, marketers and brand owners, and shares guiding principles for all to use as touchpoints.

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