The Printed World

Neuroscience Of Touch

Haptic Brain, Haptic Brand looks at communications through the lens of neuroscience, exploring how media shapes the brain and consequently the way a brand is perceived.

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Print &

One could debate the merits of print vs. digital, but the truth is that together than can deliver incredible results. At the end of the day, brand marketers will adopt the tools that yield the most impact.

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Act Now! A Better Response to Direct Mail

A dynamic, educational resource that guides readers through the essential principles of creating effective mailings that deliver results.

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My Life in Print

A 44-page, large format publication exploring the richness that print brings to the lives of people in all sorts of places and in all sorts of situations. Starring 16 individuals, each with a small personal story to share.

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The Standard—Volume 5: Special Effects

Volume 5 of The Standard shows designers how the creative use of special effects can make a printed piece dimensional, tactile, intriguing and sometimes interactive.

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Life With Print—Sustainability in the Media Mix

What is the Media Mix? The media mix represents the growing number of channels available to marketeers, encompassing on and off line media.

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