An award-winning graphic designer, art/creative director, production manager and print buyer,...
You have five seconds to get their attention. Five important seconds. That doesn't sound like a lot of time, but what other marketing medium can guarantee you'll get into the hands of nearly 100% of your audience for at least five seconds of focus? From the mailing list to the message to the form it takes, direct mail must strike a delicate balance, creating a package that can pique interest and ultimately drive response. Learn about the essential principles of creating effective mail that gets results including the mailing list, the message, engagement, format, mail preparation, testing and tracking and useful formulas.